Dot Tactics

Rich Dudley writes into the LED Digest about the blog he recently added to his wedding store and says:

How's this: Two weeks ago, I added a blog to our site (www.bloomeryweddings.com/blog). On March 20, I posted an article announcing new collections of wedding accessories we added. On March 23, we received our first SE referrals for these new collections, via MSN Search. Depending on how you type in the collection names (try 'Beverly Clark Florenzia' for instance), we rank anywhere from 1 to 10 for these collections. 3 days, top 10 rankings. That's stellar.

The landing pages I create for each of these collections barely register in the SEs. The software I used (dasBlog) tracks referrals in, as well as click-throughs from the posts, and our cart tracks referrers. Two weeks is not enough time to dance about increased profits, but the early results are encouraging.

Good job Rich, I wish you continued success!