Wednesday, March 16, 2005

 

msn to display search ads based on who you are

“Microsoft's paid search platform will provide detailed -- but not personally identifiable -- information, such as gender, age and location, for many people who use its search engine, allowing advertisers to target their ads to a specific audience.”


From the sound of things this will apply if you login to Hotmail or other MSN portal applications. My big question, will just using MSN Messenger authenticate you against their ad placement software? If so I could see myself slowly switching to a less spyware like product (ICQ anyone?)

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