Wednesday, March 09, 2005
proof that you want to be in the top 3
A new user tracking study (where they watched the eye movement of searches) has found that it does indeed pay to be in the top set of natural search results. The full story can be found here.
Of note...
Organic Search Results Viewed:
- Rank 1 - 100%
- Rank 2 - 100%
- Rank 3 - 100%
- Rank 4 - 85%
- Rank 5 - 60%
- Rank 6 - 50%
- Rank 7 - 50%
- Rank 8 - 30%
- Rank 9 - 30%
- Rank 10 - 20%
Sponsored Listings Viewed (right side):
- Sponsored listing 1 - 50%
- Sponsored listing 2 - 40%
- Sponsored listing 3 - 30%
- Sponsored listing 4 - 20%
- Sponsored listing 5 - 10%
- Sponsored listing 6 - 10%
- Sponsored listing 7 - 10%
- Sponsored listing 8 - 10%
