Friday, March 18, 2005

 

the simple act of manipulating search results

"The search engines created the monster. It only exists because Google's algorithm places a lot of emphasis on link popularity."


Search Engine Optimization expert Greg Boser explains in this article how he manipulates linking loopholes in Search Engines to drive his clients to the top of the search results. Very good read with good perspective into how big this industry is and how much impact they have on the search results you see.

Comments:
I enjoyed reading both of your entries today (and related articles). It's now confirmed that those pop-up ads offering a free iPod actually lead to where I figured they probably would (although I did wonder)...
I had no idea there was such a thing as an SEO, so I learned something useful there. I’ll have to force myself to do some link exchanging, something I’ve been too shy to do so far.
You also have an interesting blogroll. I'm still new to blogging but loving it already!
 
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