Dot Tactics

A while back I published an article asking if google had jumped the shark. While no one is throwing them overboard quite yet, a post to threadwatch points out how much Google has been struggling to launch features that show off that old Google sparkle. From base, to Google Pack, to (more notably) the "we sell videos too" Google Video Store, has Google lost their magic amulet?

The Web site adheres to the Google philosophy of less-is-more but lacks any slick design elements that would signal the existence of sexy content such as, say, movies. And, rather than still images from videos to click on for a sample clip, many thumbnail images and preview boxes feature only plain screens with the name of the show--or a blank black box.

With each one of the negative reviews, many surfacing on Tuesday, is the notion that Google Video isn't just a one-time miss. Rather, critics say, it's one of a growing number of recent failures suggesting that Google's usual Midas Touch is missing in action, and that should worry Google as well as its investors and those who rely on its products at home or work.

Naturally, not everyone agrees. Bill writes in with a well thought out response to my jump shark article explaining why I'm full of it. Here is an excerpt:

In one sentence you say Google is monopolizing and competing against everyone. Which is it? If they are monopolizing then there really isn't any competition. So what industry do they monopolize? And if they are competing then to suggest they are dead in the water is patently false as well. They are a business, a fairly young and suprisingly successful business. Their job is to expand market share and make money for their stockholders.

In the end I suspect that Google's problem is that they are a real company now and so they have to compete with what other real companies are doing and they have to figure out how to hold customers and create income. The problem is that, as Microsoft has repeatedly shown, this position doesn't facilitate innovation. Google is still one of the brightest companies around, but they're starting to loose their feeling lucky goodwill from the Internet community at large. This has resulted in a slowly growing amount of the scoffing media attention that Microsoft and News Corp have enjoyed for years. And with cool new 1998 products like a Google eBook Store on the horizon, it is about time.

# filed by individualist @ 8:36 AM