Dot Tactics

"How important is it to have the product name or
description in the URL? Is it important, borderline,
or not important?" - Chris

The understanding I came away from the people at this
years Search Engine Strategies conference was that it
is really important to put information in the URL.
Google (at least) uses it as one of the factors in
determining page rank. I think it is more valuable if
your website domain contains the key term, but file
name is important too. Also, don't forget that people
can see the URLs. As I understand it, some folks did
some tests using google adwords where they showed ads
using just the normal domain name (zzz.com) and then
showed a url using the domain plus keyword
(zzz.com/keyword). The one with the keyword in the URL
had the better click rate.

Hope this helps!